Branding India's leading IVF center

Milann is a chain of advanced fertility clinics with seven units in Bangalore, one each in New Delhi, Chandigarh, Mumbai and Ahmedabad. Formerly known as Bangalore Assisted Conception Center (BACC) Healthcare, it was rebranded to Milann – The Fertility Center, when BACC Healthcare entered into a strategic partnership with HCG Hospitals.

Established in 1989 to offer couples access to advanced medical diagnosis and treatment options in the field of Assisted Reproduction (IVF treatment & IUI treatment), Milann has been redefining high-tech fertility care in India. Milann has been ranked #1 in for best fertility services in India, consecutively for 2016, 2017 & 2018.

BIRTH OF AN IDEA, MILANN BUD.

The idea for the identity is conceived from what milann does. The bud is symbolic to the idea of conception, portrayal of two entities coming together to form a new one.

KEEPING IT QUIET

The visual aesthetics of milann is composed, low and hushed. Primary colours violet and green, conceptually compliment well with the identity.

AGENCY:

PlanB, Bangalore. (Lately renamed as Owlworx.)