Faming Limelite to spotlight

Limelite, a unisex wellness brand from Cavin Kare group has gained reputation over the last few years by its supremely first-rate service. It has pan-India presence with a chain of salon and spa services offering world class experience.

Limelite's marketing team felt that their original identity was not conveying what the brand has to offer. The new identity needed to be chic, sophisticated and classy.

THE DISTINCT QUALITY AND THE 'BE YOU'

Saturated candy red color and custom made typeface to draw a distinct identity to convey the glitz and glamour of the brand.

LINKS:

Business Standard

AGENCY:

PlanB, Bangalore. (Lately renamed as Owlworx.)