Genesis of uvanera’s aura.

Uvanera is a premium women’s footwear brand headquartered at Padua, Italy.

Its launch with a collection of stylish, carefully crafted pieces that’s synonym to luxury, Uvanera needed its identity that is minimal and a true reflection of luxury and fashion.

ITALIAN WORD 'UVANERA' TRANSLATES TO BLACK GRAPE

Hence, the idea of a symbol anchored on the depiction of black grapes. 'Brewed down to passion’ as the key phrase, I began thinking about the possibilities of a perfect rendition. Passion is such a profound and deep word which eventually made me boil down the idea to the concept of infinity.

The symbol is formed with four infinite symbols, crafted to look like a grape bunch. The curves are inspired from the roman architects and letters.

The light grey tone, adopted from the Italian neoclassical marble sculptures. Minimalist colour palette with only black and it’s shades added “tonnes of colours’ to Uvanera’a aesthetics.

AGENCY:

PlanB, Bangalore. (Lately renamed as Owlworx.)