Branding a modern food supply chain.

Pet Pooja is a chain of Indian Snack Outlets. Pet pooja also supports young entrepreneurs to realise their dream to own their own businesses.

Due to changing consumer behaviour and eating patterns, there was a significant opportunity in the ready to eat market for delicious, nutritious and enjoyable food. “Fresh Valley’ group, known for its expertise in franchising businesses, set out to launch Pet Pooja.

'Pet Pooja' is an Indian at its core. Task at hand was to create a friendly brand that is easily recognisable and understandable, unify the communication codes and express the new brand positioning through a new logo.

PETU COMES TO LIFE

'Petu' was brought to life as a mascot. A unit that would capture the essence of petpooja, thick and flowing logotype and mascot formed the right combination for the brand identity.

AGENCY:

PlanB, Bangalore. (Lately renamed as Owlworx.)